Effective course correction
125% of new revenue goal accomplished in first year through centralized sales strategy
The client is a category dominant purveyor of radar technologies. When we met with members of their team, their business growth had stalled and they were in need of a mid-course correction to get them back on the road to growth and expansion.
Our proprietary 200% model uncovered a basic flaw in their go-to-market strategy that required a rebranding and subsequent retraining of staff to help the business reenergize so it could pursue a disciplined growth model. Armed with a new name and a more focused selling strategy, the company experienced a 1,000% increase in sales and went on to become the largest supplier of port security waterside surveillance systems in the United States.
The 200% Result
1,000% increase in sales Secures position as largest supplier of port security waterside surveillance systems in United States