We help clients identify the underlying organizational factors that cause sluggish growth

We’re growth experts with deep experience in sales leadership and sales reengineering. Our mission is to energize sales performance to help clients reach their growth potential. We’re passionate about growing disciplined, high-performance sales teams. And that’s exactly what we deliver for our clients!

Hear what our clients are saying about the 200% difference

I had the pleasure of reporting directly to Heidi while she was Vice President, National Sales Manager at MobilexUSA. As our Manager, Heidi provided insightful leadership to our team. She is extremely skilled in business development, pipeline management, staff development and business analytics. Heidi worked extremely hard at ensuring every region within the organization, and her sales team, consistently exceeded sales goals. She is exceptionally qualified for sales leadership positions.

Robbin R., Vice President National Accounts, Mobile Diagnostic Services Company

We have worked with Heidi on multiple occasions as a sales trainer and consultant for the entrepreneurs we work with at our Center for Entrepreneurship. She is a delight to work with, and the feedback from her students is always positive.

Mark L., Executive Director and Clinical Professor

The 200% Company assisted us in our efforts to rethink and revitalize our entire approach to sales. They helped us identify and hire a new Executive Staff and redeploy existing resources. Our entire company has been completely and positively refocused as a result of her efforts.

Steven G., CEO

We hired the 200% Company as a Marketing and Sales consultant. Their professionals redirected our faltering marketing efforts and helped us rename the company… Our sales have gone up by over 1000% and we are now the largest supplier of Port Security Waterside Surveillance systems in the United States.

Michael P., President

Heidi’s energy and enthusiasm for her subject translates into tremendous lessons that are immediately implementable by our constituents.

Terri Z., Director of Programs and Services

As a young growing company we heard the phrase ‘Get out there and sell’ as if ‘selling’ was a natural born skill… The 200% Company team made sense of the discipline known as Selling for our company by helping us build structured processes using simple but effective concepts. The sales process is just that – a process that required our company to think differently and adopt new behaviors that would foster an environment for success.

James K., CEO

Heidi Gray

President, Chief Growth Officer

Heidi is a growth consultant, speaker, and mentor. She is passionate about helping companies achieve their growth potential by unlocking the power of The 200% Company’s sales acceleration model.

Heidi works with business leaders and entrepreneurs to realize their companies’ full growth potential. She and her partner founded The 200% Company in 2003. The firm is dedicated to accelerating sustainable growth for B2B companies. In one of their most successful engagements, Heidi directed a growth initiative for the largest provider of mobile diagnostic services in the U.S. She led the re-structuring of the sales organization while integrating acquisition businesses. Under her leadership, annual revenues grew from $60M to $250M in four years.

The 200% Company’s proprietary growth model has broad applicability to clients at every stage of development and has achieved success in diverse industries such as transportation, financial services, manufacturing, consulting, law, SaaS services, computer systems engineering, home care, laboratory services and call center services.

Heidi served as a mentor and instructor at Drexel University’s Baiada Center for Entrepreneurship. In 2011, she and her business partner published their first book The 200% Company™ based on their proprietary model for accelerating growth. Ms. Gray helped to launch more than a dozen start-up companies and was instrumental in helping six clients achieve their exit strategies and/or private equity investment.

Earlier in her career, Ms. Gray held numerous leadership positions in the health care industry. She was VP, National Sales Director for MobilexUSA and VP, National Accounts for US Healthcare, (now Aetna) at the time, the largest managed care organization in the country. She also served as VP of Business Development for several U.S.-based and global pharmaceutical consulting firms. Most recently, she was VP, Specialty Sales for Health Advocate, the nation’s leading health advocacy and wellbeing company. Ms. Gray was a founding partner in HealthCare Executive Partners, a consulting firm specializing in helping emerging healthcare and technology companies launch new products and penetrate new markets.

Our services optimize growth

200% Jump Start Consultation

Two-hour guided workshop to jump start your company’s growth. Leadership teams can sometimes get stuck in a groove, and it’s hard to find fresh approaches to solve business problems. Our intensive, interactive workshop provides a fresh approach and a disciplined framework to help move your Company’s growth forward.

The 200% Company Audit

Our proprietary tool to assess and optimize the four elements of a sales-driven company: People, Product, Process and Prospects. The 200% Company Audit provides an objective and accurate diagnostic assessment to identify deficiencies that are preventing your company from reaching its potential.

Sales Workshops

Get your people fired up and productive by teaching them practical, easy-to-adopt behaviors.

Virtual VP of Sales

Bring aboard a loaned executive to lead your growth initiative and transform your company into a growth-driven organization.

Sales Organization Build Out

Build or rebuild your sales organization from the ground up: start selling faster and smarter!

Performance Turnaround

Turn your weak sales organization into a high-performance growth engine without wreaking havoc in your organization.

We’re passionate about growth

Identifying barriers to growth is an important first step. But at the 200% Company, we focus on action. We mobilize your organization to achieve higher performance while we expand your Company’s capacity to grow.