Heidi is a growth consultant, speaker, and mentor. She is passionate about helping companies achieve their growth potential by unlocking the power of The 200% Company’s sales acceleration model.
Heidi works with business leaders and entrepreneurs to realize their companies’ full growth potential. She and her partner founded The 200% Company in 2003. The firm is dedicated to accelerating sustainable growth for B2B companies. In one of their most successful engagements, Heidi directed a growth initiative for the largest provider of mobile diagnostic services in the U.S. She led the re-structuring of the sales organization while integrating acquisition businesses. Under her leadership, annual revenues grew from $60M to $250M in four years.
The 200% Company’s proprietary growth model has broad applicability to clients at every stage of development and has achieved success in diverse industries such as transportation, financial services, manufacturing, consulting, law, SaaS services, computer systems engineering, home care, laboratory services and call center services.
Heidi served as a mentor and instructor at Drexel University’s Baiada Center for Entrepreneurship. In 2011, she and her business partner published their first book The 200% Company™ based on their proprietary model for accelerating growth. Ms. Gray helped to launch more than a dozen start-up companies and was instrumental in helping six clients achieve their exit strategies and/or private equity investment.
Earlier in her career, Ms. Gray held numerous leadership positions in the health care industry. She was VP, National Sales Director for MobilexUSA and VP, National Accounts for US Healthcare, (now Aetna) at the time, the largest managed care organization in the country. She also served as VP of Business Development for several U.S.-based and global pharmaceutical consulting firms. Most recently, she was VP, Specialty Sales for Health Advocate, the nation’s leading health advocacy and wellbeing company. Ms. Gray was a founding partner in HealthCare Executive Partners, a consulting firm specializing in helping emerging healthcare and technology companies launch new products and penetrate new markets.